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A motivational speaker and creator of TikTok managed to secure a $ 5 meal at Kum & Go. (Getty Images)

SPRINGFIELD, Missouri (KTVI) – Have you ever wanted to take home some of the ads you see in stores, or wondered where they came from? Kyle Scheele did, and his investigation into the matter yielded an unexpected result.

Scheele, a motivational speaker, author and content creator, explained on TikTok that he had recently walked into a convenience store and asked if he could bring home a cardboard cutout of rapper Post Malone, but the clerk said that ‘he wasn’t sure. The cutouts are brought in by different vendors, the clerk said, and employees don’t really care.

This gave Scheele an idea: “Okay. I’m going to make a cardboard cutout of myself and put it in a gas station, ”he said in a TikTok post now viral detailing his stuffing.

Scheele worked with a graphic designer to create a life-size cutout for his fictional “Kyle Scheele Meal,” with an image of him holding a pizza-shaped guitar.

“I’ve always wanted my own influencer meal. If it has to be at a gas station, so be it, ”Scheele said.

Disguised in a hat and mask, Scheele drove the giant ad to a Kum & Go convenience store in Springfield, Missouri. Then he simply walked into the Kum & Go and placed the display panel inside. Employees didn’t seem to really care, he said.

The sign remained in place for days, according to commentators on Reddit. Scheele’s prank video quickly gained over 20 million views on TikTok and prompted users to start asking Kum & Go about the meal. Many have also tagged the gas station chain on social media.

Kum & Go then commented on the video, “We won’t say if you don’t.”

They also tweeted about it:

To Scheele’s surprise, Kum & Go contacted him – as did the marketing managers at Red Bull – and together they made “Kyle Scheele Meale” a real and real thing in the Kum & Go stores that serve pizza. .

“Kum & Go is delighted to respond to requests from our fans and announce the launch of the Kyle Scheele Meale. The Meale consists of a ‘Pizza Sandwich’ (2 slices of pizza) and a 12 oz Red Bull all for $ 5, ”Kum & Go wrote in a statement.

Kyle Scheele’s meal. (Kum & Go)

The brand also confirmed that $ 2 of every “meal” sold between now and Thanksgiving will go to No Kid Hungry, for a total of up to $ 10,000. Red Bull also offered to match the donation, according to Scheele.

“Kum & Go is delighted to partner with Kyle on such a humorous and unexpected initiative that aligns with Kum & Go’s commitment to tackling food insecurity in our cities. “

Scheele continues to update his TikTok followers on this bizarre chain of events, and recently thanked his fans for their “incredible wave of ridiculous and insane support.”

“Within a week, we went from a crazy idea to a real thing that will really help real people”, he said. “And that’s pretty cool.”

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